Hi, I’m Shane Sterling — magician, expert Oxford tour guide, and founder of Oxford Magic Walking Tours — recognised as Oxford’s number one walking tour for its blend of history and live entertainment, & Best New Tourism Business 2025 and a Tripadvisor Travellers’ Choice Award 2025.

I’ve been fortunate to perform for remarkable audiences — including members of the Royal Family — but my true passion is sharing the magic of Oxford itself. I’ve lived, worked, and studied here for over 20 years (including a Master’s at Oxford University), and I know the city inside out. From hidden alleyways to storied colleges, I love bringing Oxford’s history to life.

Before launching Oxford Magic Walking Tours, I studied Sports Science and spent years competing in judo for Team GB. I’m an 18-time national champion, a Commonwealth silver medallist, and a recipient of an Oxford University Full Blue in judo — a discretionary award (the University’s highest sporting honour) granted under strict criteria. I also continue to help teach with the Oxford University Judo Club, mentoring and supporting student judoka.

Most importantly, I’m a husband and a dad. My amazing wife keeps everything humming, and our two brilliant kids make life full of wonder (and a little chaos).

We’re proud to hold five-star reviews across Google, TripAdvisor, and GetYourGuide, and we’ve welcomed some incredible guests on tour — including Lords and Ladies, as well as recipients of OBEs and MBEs. If you’re one of the guests who left a review: a huge thank you — not only for joining us and choosing us as your tour company, but also for taking the time to share your experience.

When you book with us, you’re not just getting a guide — you’re getting someone who lives and breathes this city and is determined to make your visit unforgettable. Whether you’re here for the history, the magic, or just a good laugh, I’ve got you covered.