Guided or self guided walking tours
Walking Tours Partners with Activity Superstore
Oxford Magic Walking Tours has officially partnered with Activity Superstore, one of the UK’s largest experience providers. This partnership brings the popular walking tour experience to major high street retailers across the country, making it easier than ever to book a guided tour of Oxford University and its famous film locations.
You can now purchase an Oxford Magic Walking Tour as a gift experience in stores like:
Boots
Argos
Primark
Debenhams
John Lewis
Very
Next
This partnership marks a major step forward for the business, which has seen rapid growth and recognition since launching less than two years ago.
A Fast-Rising Name in British Tourism Text Here
Oxford Magic Walking Tours have been recognised as Best New Tourism Business in the UK, a rare achievement for a company in its early years.
Customer feedback tells the full story. Across both Google and Tripadvisor, the company holds a perfect five-star rating. Guests describe the experience as insightful, entertaining, and unlike any other tour they have experienced, It truly is a one of a kind.
Visitors learn about:
Oxford University’s world-famous colleges
Hidden alleyways and historic landmarks
Film locations from Harry Potter and other productions
Local legends, real stories, and insider facts
- Witness World class Slight of hand Magic fit for the Royal Family First hand.
The tours have gained attention from a wide range of guests, including members of the British nobility. In Early 2025, Oxford Magic Walking Tours welcomed Lord and Lady Ailesbury on a private experience through Oxford University.
The company also attracts international visitors, university alumni, families, solo travellers, and tour groups.
New for 2025: Oxford Ghost Tour
Positives of a guided tour
Oxford Magic Walking Tours is also expanding its offerings.
In 2025, the company launched the Oxford Ghost Tour, a late-night experience that explores the city’s darker stories, hidden tragedies, and eerie locations.
Written and produced by Shane Sterling Price, the ghost tour draws on psychological elements and performance techniques inspired by Derren Brown.
The tour is designed to surprise, intrigue, and provoke thought — while still delivering historical accuracy and genuine local storytelling.
What’s Next
With a growing reputation, a loyal fanbase, and a strong retail presence, Oxford Magic Walking Tours plans to continue building its brand while staying true to its roots.
There are no plans to franchise or outsource. Shane remains committed to keeping the experience personal, hands-on, and deeply tied to the spirit of Oxford.
New tour formats, themed routes, and collaborations are already being explored for future seasons.
